Giorgia Arcidiacono started her career as a designer in the fashion industry 10 years ago, after her graduation at Istituto Marangoni in Milan, working for brands such as Normaluisa and Marni. What distinguishes her design process is her knowledge regarding the field of tailoring and her interest towards beauty. Her grandmother was the person who passed on these values through the appreciation of her homeland Puglia. However, a fascination for traveling and her open minded approach towards new trends and cultures were decisive in giving value to the designers knowledge regarding Italian traditions. Giorgia Arcidiacono career as an independent designer started with the lunch of a haute couture collection of hats which enriches her clothing line with a contemporary and experimental note. Art is unquestionably one of the biggest inspirations for the designer. Excited by the use of different hues in paintings, her prints and eccentric use of colours are coded in her DNA.